The signal state plus#

In contrast, the governors of the other biggest states - Republican Greg Abbott of Texas and Democrats Gavin Newsom of California and Kathy Hochul of New York - have overwhelmingly focused on their home states in social media ads this year. 'They can be volunteers and force multipliers of your message far outside of the borders of Florida.' 'Small-dollar donors are worth more than the money involved,' said Ohio-based Republican strategist Mark Weaver. DeSantis spent only around $300,000 on Facebook and Instagram ads in the first half of 2022, according to the NYU data. Other ads ask for support to fight 'the dishonest corporate media,' 'woke corporations' and the left's 'socialist agenda.'ДЄfter clicking on an ad, users are directed to a DeSantis web page that asks for their opinion on the issue and contact information.Д¬ompared to television, ads on social media are cheap for political campaigns. Many of DeSantis' recent ads were concentrated in swing states like Pennsylvania and North Carolina, with ad viewers asked to fill out surveys with questions like: 'Are YOU feeling pain at the pump thanks to Joe Biden?' Senator Corey Booker, a Democrat who boosted out-of-state social media ads ahead of the 2018 midterm elections before running for president in 2020, Ridout said. Should DeSantis launch a White House bid, he would be retracing the steps of past presidential candidates including U.S. Social media ads often prompt supporters for their names, email addresses and other information that campaigns can use for future fundraising appeals and invitations to rallies. Any challenger would have to compete against his formidable database of small donors. Gathering data via social media was a key tool for Trump's own 20 presidential campaigns. Political campaigns in the United States use such data, collected from many sources, to create detailed profiles of voters to inform their strategies and tactics.

Two sources close to DeSantis confirmed to Reuters he is building a national database of voter contact information. 'We'll let the self-described 'experts' do what they do best: pontificate endlessly,' he told Reuters.

The signal state plus#

'It's an important part of the campaign playbook and can help him build support quickly should he eventually throw his hat in the ring,' Bonjean said, adding that the timing matters as Trump could declare his candidacy 'at any moment' and potentially dent DeSantis' momentum.ДeSantis may, however, simply be using his national profile to seek a broader donor base for his re-election campaign, said Travis Ridout, an expert on campaign ads at Washington State University, although the Republican is a fund-raising giant who has already built a $100 million plus warchest.Дave Abrams, a senior adviser on DeSantis' re-election campaign, did not comment on the ads, but said the governor was fully focused on 'winning big' in Florida this November. In the first three months of this year, political ads sent through DeSantis' Facebook and Instagram pages were overwhelmingly concentrated in Florida, as one would expect from a man running for office in the state.Д«ut by the April-June period, they were spread roughly evenly between Florida and the rest of the country, according to a Reuters analysis of regional spending data for social media ads compiled by New York University's Cybersecurity for Democracy project.ДeSantis' increase in out-of-state ads suggests a move toward building a nationwide network of supporters, said three Republican strategists, including Ron Bonjean, who was an adviser to former president Trump's 2016 presidential transition team.